Before the Next Leadership Program: Pressure-Test the Leadership Model Underneath It
The article argues that before investing in new leadership programs, organizations should ensure their leadership model is aligned with the future business strategy.
It highlights four challenges: rapidly changing strategies, different expectations across leadership levels, gaps between the written model and actual practice, and the need to connect leadership behaviors to business outcomes.
The main idea is “architecture before activity”: first define the leadership capabilities the business needs, then invest in programs, assessments, and development.
Before the Next Leadership Program: Pressure-Test the Leadership Model Underneath It
Most organizations value their leaders and invest in developing them. The harder question is whether those investments are building the leadership capability the future business will actually require.
In 2025, U.S. organizations spent an estimated $102.8 billion on training, with management and supervisory training accounting for 13 percent of training budgets—tied for the largest share. Separately, a broad global leadership survey of nearly 11,000 corporate leaders identified setting strategy and managing change as their two greatest skill gaps—yet only 22 percent of HR teams reported prioritizing those capabilities.
Why is it consistently a challenge to keep leadership development focused on what the business needs most from its leaders?
Part of the answer sits upstream of leadership development itself. Leadership programs take their cues from the leadership model underneath them—the organization’s point of view about what good leadership looks like and what leaders need to do to create value. When that point of view no longer gives leaders enough guidance for the work in front of them, the effects tend to surface in recognizable ways:
- Leaders are unclear about what matters most as the strategy or business changes.
- Different leaders interpret “good leadership” differently, creating uneven expectations across teams and functions.
- Leaders at different levels are held to broadly similar expectations even though the complexity and contribution of their work are very different.
- Development starts to feel generic—leaders can identify many things they could improve but have less clarity about which capabilities will matter most for the future business and the needs of their role.
These are not necessarily signs of a bad leadership model. They are signs that the model may no longer provide enough guidance for the leadership the business now needs.
Leadership models accumulate history. Competencies are added or removed as strategies, markets, cultures, and leadership priorities change. Each decision may make sense at the time, and many of those expectations become deeply embedded in assessment, development, performance, talent, and succession processes.
Over time, however, the model can become a collection of things good leaders should be able to do rather than a clear point of view about the leadership capability the business most needs.
That is when two questions become especially important:
Does our leadership model reflect where the business is going, the stakeholders it must serve, and the value it needs to create? And do the leadership capabilities we emphasize actually help produce those outcomes?
A comprehensive model can still miss the strategy
Our Leadership Code research has long suggested that roughly 60–70 percent of what effective leaders need to do is foundational—requirements that apply across businesses and geographies. Our recent research continues to reinforce the durability of these foundational skills. The remaining 30–40 percent reflects what differentiates leadership in a particular organization. Those differentiators should reflect its strategy, customers and other stakeholders, culture, and sources of competitive advantage.
The core requirements of good leadership do not need to be reinvented every time the strategy changes. What may need to change is which capabilities deserve greater emphasis, what those capabilities require in this business, and how they translate into the work of leaders at different levels.
A leadership model can be well designed and research-based, contain many of the right behaviors, and yet no longer give enough weight or precision to the capabilities the future strategy will require.
A model can therefore remain fundamentally sound and still become strategically out of date.
Consistency matters, but it is only as good as the logic being reinforced. An organization can use its leadership model consistently across development, assessment, talent, and succession and still reinforce expectations that no longer fit the future strategy.
A leadership model is a hypothesis. It represents a reasoned view of what leaders need to do—and what customers, employees, investors, and other stakeholders should experience differently when they do it well. Senior leaders should be able to explain that logic and, where possible, test it.
Figure 1: An effective leadership model reflects the leadership capability the future business requires:

The model is not the whole leadership system, but it supplies the logic the system should reinforce.
In our work with organizations navigating faster strategy cycles, shifting customer expectations, new business models, and technology-driven changes in work, four pressure points keep surfacing.
Four pressure points facing leadership models today
Pressure point 1: Strategy now moves on a faster clock than leadership models do
Leadership models take real work to build. Once an organization has aligned executives, defined the behaviors, rebuilt assessments, and embedded the model into development and talent processes, few are eager to reopen it.
Meanwhile, markets, customer expectations, business models, and technology keep moving. A model can still look current on paper even after the business it was designed to support has moved on.
The model usually does not need to be rebuilt every year. But we do recommend revisiting the business case for leadership when the business changes materially—for example, with a new strategy, acquisition, customer promise, operating model, or technology that changes the work itself.
At these moments, the key questions are:
- Where is the organization trying to create value next?
- What do customers and other stakeholders need to experience?
- Which leadership capability will that future require?
- What, if anything, should leaders do differently?
Pressure point 2: A shared model still needs behavioral precision
An effective enterprise leadership model creates useful consistency but does not imply that the same behavior looks identical everywhere.
Consider strategic thinking. A first-line leader connects the team’s priorities to broader direction. A mid-level leader translates strategy across functions or divisions through integrated choices. At the executive level, the work expands to shaping enterprise direction over a multi-year horizon and making tradeoffs whose effects may not be visible for years.
The capability may sound the same at a high level, but the contribution and complexity of the work are not.
In our client work, we translate enterprise leadership expectations by considering how the contribution changes by level, what our Leadership Code research shows high performers do differently, and where the work carries disproportionate strategic value.
For CHROs and senior talent leaders, this is as much a strategy question as a development question: where will greater clarity in leadership expectations most affect strategy execution, customer value, or enterprise risk?
Pressure point 3: The model on paper can diverge from the model in practice
A leadership model describes what the organization says good leadership looks like. Leaders also learn from the system around them: what gets measured, who gets promoted, and which tradeoffs are rewarded.
That can create two models—the stated model and the operating model created by the organization's signals.
Client example: After a major integration, one global company wanted greater agility, innovation, empowerment, and talent mobility. But high-potential leaders described a different experience: governance and financial controls constrained decision making, experimentation felt risky, and some hesitated to take on special projects because the path afterward was unclear.
The issue was not whether agility and innovation belonged in the leadership model. They did. Leaders needed clearer guidance about what those expectations looked like at their level and role—and an environment that actually allowed them to lead that way. We worked with the organization to translate those aspirations into observable behaviors it could reinforce.
Embedding a model requires more than rolling it out. Its guidance should be recognizable in selection, assessment, development, performance, rewards, talent review, succession, and development assignments. Governance and operating signals may also require alignment with the broader executive team.
Pressure point 4: Evidence should test the model, not just measure leaders
Organizations have measured leadership for years. The harder problem is connecting leadership behavior to the customer, employee, operational, and financial outcomes the organization is trying to produce.
Advances in analytics are making it easier to integrate data, surface patterns, and test relationships. That expands what is possible, but it does not eliminate a more fundamental question:
Are we measuring what matters?
A clear answer to the wrong question is still the wrong answer. Start with the value the organization is trying to create, the stakeholders who should experience it, and a reasoned hypothesis about what leaders must do to produce it. Translate those expectations into measurable behaviors, then use the evidence over time to test, refine, or challenge the model.
Figure 2: An evidence-based leadership approach connects leadership behavior to business outcomes

Client example: In our work with a global hospitality company, we combined leadership assessment data with property-level customer, employee, and financial measures to identify leadership behaviors associated with stronger results. The findings informed the model and its use in hiring and development.
Not every organization needs that level of analysis. The starting point may simply be senior leaders explicitly connecting leadership expectations to the strategy and outcomes the business needs. Others may test statistical relationships between leadership behaviors and business measures. The level of sophistication may vary, but the principle is the same: connect the behaviors the model emphasizes to outcomes stakeholders care about.
As analytical capability expands, the advantage will come less from having more leadership data than from knowing which questions are worth testing and what conclusions the evidence actually supports.
Architecture before activity
Leadership programs, coaching, assessments, academies, and succession processes all matter. But they are downstream investments. Underneath them should be a clear business case for leadership: where the business is going, the value it needs to create, and the leadership capability that future will require.
The leadership model translates that business case into expectations for leaders. The value comes when the broader system reinforces those same expectations in how leaders are selected, assessed, developed, rewarded, and prepared for succession. RBL's Leadership Brand Architecture is designed to connect that logic across the system.
When those elements reinforce one another, individual leadership investments become part of a coherent capability-building system rather than a series of disconnected activities.
Before you invest in the next leadership program, ask the question that should come first:
Are we clear about the leadership capability our future business will require—and is our enterprise system aligned to build and reinforce it?
Pressure-test your leadership model
Five questions can help. The intent is diagnostic, not a score.

If one or more answers raised uncertainty, it may be time to pressure-test the model before adding the next program, assessment, or tool.
RBL works with organizations to build evidence-based leadership models and align the systems that reinforce them. If you lead enterprise leadership, talent, or succession strategy and are actively reviewing your organization’s leadership model, contact us to schedule a 20-minute Leadership Model Pressure-Test Discussion. No materials or preparation are required.
Or learn more about RBL’s approach to Leadership Transformation & Alignment.